Dear Tony


SIENNA
Super Inteligent Engine for New Network Access


Dear Tony

It’s been a long journey and as you will read the foundations of the entire business plan is an extension of the development work that I was working on when we first met.

Made to fit into the Virgin group, but instead of joining a corporate and being a small fish in a big pond, far more control and money is gained by creating a conglomerate.  Particularly as Bulgari are the first major brand to consider endorsing us, they would I’m sure far prefer we target Amex Centurion as opposed to Virgin Holidays.

With eight years of basic development, then 3 years dedicated to creating a new brand, and then 4 months solidly creating the business plan and proposal, the project is a monster and very difficult to completely understand. So I am going to experts in their field and asking them, if they think it would benefit them, within there own field of expertise. Before talks broke down with Virgin, the SA office had approved the proposal to be heard at a senior level, they did not dispute the $110M profit forecast for merging our Experience Africa brand into Virgin Holidays

I am happy to go into any point in the Business plan, some are highly developed individual plans, others, just one sentence theories to be further developed. I have attached an executive summary of the strongest business plans. All of which are of benefit to each other.

  1. The creation of a finance, administration and consumer relationship software package.
  2. The completion of a Virtual Shopping Network.
  3. The creation of Bulgari sponsored Travel Books promoting Experience Africa.
  4. The formation of Sports Leagues.
  5. The Agency contract
  6. Land Development.

As fate would have it you are the first person I am presenting to, and now instead of your assistance in preparing my proposal for another, I can present you with a direct proposal. Over the next year I wish to form 2 conglomerates of 16 persons or companies, then 16 more each year after.

The first conglomerate will own 50% of the others. But dividends will be limited to $100M for each of the 16 partners. (Unless substantial investment is made, or the strategic alliance is invaluable)

Today’s plan, is that you are the first and after the weekend and maybe a joint meeting with Barry, you make a token R10,000 deposit. This buys you an option to take the first place until the end of May. At the end of may I will require $5,000 a month for 12 months, and save your time, that is the only investment you need to make.

I have a provisional meeting with Barry Lucas set up for Friday, who I expect to also come on board, all be it maybe in a syndicate. Then on to Peter & Annelien Bacon. After this it would make sense to approach Sol Kerzner. After this we jointly consider who to approach next, I have a long list.


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